You Are Reading

Delugan Meissl - Porsche Museum, Stuttgart

Porsche, a global brand, consistently combines innovation and tradition. The company’s history spans more than 100 years and is shaped by passion and vision. The new Porsche museum is a place which expresses the company’s self-confident attitude and its high standards through architecture. Know-how, credibility and determination are as much part of the company’s philosophy as are courage, enthusiasm, strength and independence. Each idea is seen as a chance to offensively tackle new challenges and to push boundaries. The museum represents exactly this position of representing exclusivity without exclusion, of reflecting tradition without forgoing the vivid exchange which makes Porsche so unique.

"The new Porsche museum represents our
conception of architecture which is constantly
moving in the field of interaction between
buildings and their users."
Roman Delugan

The central draft concept was the translation of the versatile and vivid brand into the language of architecture. The museum features those specific conditions which the Porsche brand conveys both spatially and sensually to visitors. Drive and speed, statics and logjams can be experienced both in the building’s configuration as well as through the spatial medium. The museum is an open, clearly defined place which incorporates all brand specific qualities. Here, speed and passion find their spatial equivalents and can be impressively retraced in the sensual experience. Experience and the opportunity to experience were the primary design parameters through respective spatial allocations in the basic architectural concept. The seeming dichotomy of the architectural shape is the appropriate answer to the building’s function and the exceptional position of its exhibits.

The museum’s conceptual design demonstrates our perception of buildings as interactive organisms, as communicating part of a whole. The consistent interaction between the building and its environment is conceived as a quality, as is a functional  and practical utilisable space. The specific characteristics of the spatially definable  environment are conceived as a landscape or urban landscape, its interpretation as the corporate approach.


The new museum

The new Porsche museum stands on a conspicuous junction just outside Porsche Headquarters in Zuffenhausen. The display area covers 5600 square meters featuring around 80 exhibits, many rare cars and a variety of historical models.

The museum was designed by the architects Delugan Meissl. The exhibition spaces were designed by HG Merz who was also involved in the building of the award winning Mercedes-Benz Museum.

The original Porsche museum opened in 1976 in a side-road near the Porsche factory. It was a relatively small works museum with little parking space and it was only big enough to hold around 20 exhibits (in rotation).

Porsche built the museum as a kind of "rolling museum" with rotating exhibits from a stock of 300 restored cars, many in pristine condition and still in full driving order. Originally there was discussion that the new museum would be built alongside a new Mercedes-Benz museum on former trade fair grounds in the Killesberg area of Stuttgart.[1] After the new Mercedes-Benz Museum opened in the east of Stuttgart in 2006, Porsche went ahead with plans to upgrade and extend its museum in the northern district of Zuffenhausen next to the company headquarters. Originally costs were set at 60 million euros but days before the official opening ceremony on 29 January 2009, it was confirmed that the actual costs hit 100 million euros.[2]

Work on the concept for the new Porsche Museum began in 2003. A storyboard comprising relevant topics, exhibits and their presentation was drawn up and a permanent exhibition was designed.

The result is an exhibition that focuses firmly on the vehicles showcased. All ancillary architectural, media and typographic elements are designed to be unobtrusive and complement the cars.

The museum, which is as flexible as it is exclusive, functions as a home base for the vehicles.

Porsche Museum on Google Earth:
View Larger Map

Comments for this entry

Patrick Gauer

I heard the the Porsche museum is one of the most high-tech car museums around. Based on the video, I think it is. I would love to take my wife and kids here later this year, and have a great time as a family.

Leave your comment


Copyright 2010. All rights reserved.

RSS Feed. This blog is proudly powered by Blogger and uses Modern Clix, a theme by Rodrigo Galindez. Modern Clix blogger template by Introblogger.